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  • New Event Trend: Branded Beverages

    Three top accoutrements dress up drinks.

     
    POSTED December 29, 2016
     

PURE & CLEAR MINNESOTA ICE

Ice is an integral part to a great cocktail (with the exception of those made neat). Pure & Clear Minnesota Ice prides itself on its artisan ice cubes that are so dense they melt slower than regular ice, minimizing dilution. Handcrafted in Minnesota but shipped nationwide, the crystal-clear cubes come in a selection of geometric shapes. Logos can be etched into The Rock and The Cylinder for a visually engaging drink. 

AARDVARK

Aardvark’s paper straws won’t last forever—and that’s a good thing. Every day we use one billion plastic straws globally, most of which will never deteriorate. All Aardvark’s straws (including its patented Eco-Flex paper straws) are made with materials that are chlorine-free and are biodegradable, compostable and sustainable. But durability isn’t an issue. Aardvark’s straws are made with 33 percent more material than all other paper straws and won’t break down in beverages. With over 200 designs as well as the ability to create customized straws and wrappers, brands will quite literally be at attendees’ fingertips. 

EVERMINE

Classy and eye-catching, Evermine’s coasters make attendees think twice about setting their drink down. Evermine’s website boasts a wide selection of design templates with customizable text, or clients can upload their own design or logo entirely. Its Business Preferred Club is free to join and offers 20 percent off and promotions to members, making Evermine’s coasters even more cost effective. 

Puppies toted around in purses is no longer a bizarre sighting, especially as more and more people are bringing their pets everywhere they go—including meetings and events. In fact, it’s become such a phenomenon that many hotels have now started to welcome canine companions with open arms.

Pampered Pooches

 

Restaurateur Amy Morton recently opened her latest Evanston dining space, The Barn, housed in a former 19th-century brick farmhouse. The “meatcentric hideaway” is a far cry from her veggie hot spot Found, and is an homage to her family lineage (her dad founded the Morton Steakhouse chain). In addition to hearty plates sourced by local farms, Beverage Director Michelle Sallemi whips up a classic cocktail menu with a number of twists, as seen in this spicy tequila drink.

 

Long gone are the days of PDF diagrams and floor plans laid out on Word documents. Now, in the age of 3-D printing and virtual reality goggles, event planning is more visual and tangible than ever—the way it was always meant to be.