• VISIT Milwaukee’s Rebranded Website is Reimagining City Tourism

     
    POSTED April 10, 2018
     

VISIT Milwaukee, the convention and visitors bureau for Milwaukee, has redefined the city’s online image for meeting planners and recruiters and captured the spirit of Milwaukee’s people, neighborhoods, events, and attractions through a new website.

“Our research reinforced that people are most interested in visiting cities that spark a passion for discovery and offer the chance to collect unique experiences,” said Megan Suardini, vice president of marketing & communications for VISIT Milwaukee.

“From the Riverwest 24 to Koz’s Mini Bowl, Milwaukee is overflowing with unexpected and charmingly quirky experiences that are unique to our city.”

VISIT Milwaukee worked with their marketing agency partner, Hanson Dodge, to create the new website.

“Early in the process we saw the opportunity to create not just a website, but a memorable digital experience that inspires visitors to come here and experience Milwaukee for themselves,” said Tim Dodge, CEO of Hanson Dodge.

This re-imagined experience will drive additional tourism dollars, and increase economic impact within the region.

“Meeting and events planners are looking for 360-degree photos of unique and unconventional gathering spaces, as well as a mapping function that shows hotel, restaurant, and attraction locations within a neighborhood or in relation to the Wisconsin Center,” continued Suardini. “We redeveloped our website with meeting planner needs top of mind to help make it easier to plan your event in Milwaukee.”

Other new sections on the website include a slot-machine-style “randomizer” on the homepage to find things to do as well as a “My Trip” tool to plan trips on a virtual level.

Located in Kohler, WI, The American Club and Kohler Waters Spa at the Destination Kohler received Forbes Five-Star ratings.

Forbes Travel Guide also designated Four Stars to the resort’s culinary program, The Immigrant Restaurant, for its hospitality.

 

The Greater St. Charles Convention and Visitors Bureau (GSCCVB) was named a Stella Awards finalist in the Midwest/Regional Best CVB/DMO category. The Stella Awards honor excellence in the meetings industry.

“The GSCCVB brand is focused on promoting sight-doing rather than simply sight-seeing,” said Lula Cassidy, executive director. “I believe one of the reasons we were selected as a finalist is because the Greater St. Charles area has so much to offer visitors. They can truly ‘See It. Do It. Live It.’ in our community.”

 

Metro Public Works recently announced the start of a new glass recycling initiative to being in Lower Broadway in Nashville, TN.

Mayor Megan Barry said it was the city’s first glass bottle recycling initiative. “Lower Broadway has become an international tourist destination, and long-neck bottles are now synonymous with the honky-tonk experience,” Barry said. “For too long, we’ve had to throw away glass that could have been recycled and repurposed. This program is like no other, and we are excited to lead the charge toward a more sustainable city.”