• Ashfield Meetings & Events Launched SPARK THINKING

     
    POSTED November 24, 2014
     
SPARK THINKING, the new partner brand of Ashfield Meetings & Events, was recently launched as a consultancy resource to improve the smoothness and efficiency of live events and communication strategies. SPARK THINKING was created from the insight uncovered by the agency regularly offering live events and creative, production, digital and communication projects for their clients.
 
The brand will be global in it’s reach and headed by the global managing director, Nicola Burns. SPARK will consist of an assortment of people from Ashfield Meetings & Events and the broader Ashfield Division. The purpose of the new brand is to combine resources and shake up the thinking process of meetings and events.
 
Gavin Houston, CEO of Americas commented, “The creation of SPARK THINKING provides an opportunity for us to respond to our clients with powerful communication experiences. By combining resources and encouraging imaginative thinking, we forge a partnership with clients to address their needs with innovation as well as tried and tested event delivery capabilities."
 
Houston added, “We have seen that our clients are facing shared problems through fast and sometimes unforeseen change. As a result in today’s ever evolving market, opportunities require a swift response and this is driven by the quality of their communications and events. Through a combination of extensive event delivery experience and SPARK THINKING’s fresh ideas, we are empowered to meet these challenges and support clients in staying ahead of the curve and creating new categories and playing fields.”​

Remote working has become mainstream with the continued presence of COVID-19. While many people have welcomed the new normal of working from home, others miss the separation of spaces, as many corporate offices have remained closed since March. Without the daily obligation to go into the office, professionals have the ability to travel more freely. Hotels across the country are creating “work from hotel” deals–a play on “work from home”–so people can explore new places while still fitting in their 9 to 5.  

 

After almost 20 years of vacancy, the Cook County Hospital in Chicago will be put to use once again. A $150 million adaptive reuse project restored the historic, 106-year-old hospital, which has become a combined Hyatt Place and Hyatt House hotel, as well as medical offices, a museum, a food hall and more. While the opening is multi-phased, the hotels are scheduled to open in late July.  

 

Jumpstarting tourism in cities across the country will be more complicated than simply opening doors again – especially in cities with large populations like Chicago. However, working together proves more effective, and in Chicago, more than 250 businesses are banding together to join Choose Chicago’s new initiative, Tourism & Hospitality Forward. It bolsters a safe reopening that encourages tourism as well as meetings and events in