• Gettysburg Reporting High Tourism Numbers

     
    POSTED December 29, 2015
     

The number of overnight stays in Adams County, Pa., through October, is more than 4.1 percent higher than the same timeframe in 2014, according to the Smith Travel Research report which measures hotel occupancy, average daily rates and revenue generated through participating lodging properties.

Lodging is more than 11,000 room nights ahead of 2013—the year the community celebrated the 150th Anniversary of the Battle of Gettysburg and the Gettysburg Address.

 

“The anniversary year was not the pinnacle of tourism in Adams County, Pa.,” says Norris Flowers, President of Destination Gettysburg. “It was the beginning to a new era of tourism, and we’re seeing the success of that right now.”

Soon after the landmark event, Destination Gettysburg launched a different marketing approach, focusing on experiences outside of the Civil War and highlight the region’s culinary tourism, shopping, outdoor recreation and other ways for families and younger visitors to enjoy the area.

 

In 2015, through October, more than 393,000 room nights have been reserved, generating nearly $42 million among the hotels that participate in the study of overnight lodging. The average daily rate in 2015 is $106.50, more than $3 higher than 2014.

“These lodging numbers are positive encouragement that the marketing we have implemented is working,” said Flowers.

Remote working has become mainstream with the continued presence of COVID-19. While many people have welcomed the new normal of working from home, others miss the separation of spaces, as many corporate offices have remained closed since March. Without the daily obligation to go into the office, professionals have the ability to travel more freely. Hotels across the country are creating “work from hotel” deals–a play on “work from home”–so people can explore new places while still fitting in their 9 to 5.  

 

After almost 20 years of vacancy, the Cook County Hospital in Chicago will be put to use once again. A $150 million adaptive reuse project restored the historic, 106-year-old hospital, which has become a combined Hyatt Place and Hyatt House hotel, as well as medical offices, a museum, a food hall and more. While the opening is multi-phased, the hotels are scheduled to open in late July.  

 

Jumpstarting tourism in cities across the country will be more complicated than simply opening doors again – especially in cities with large populations like Chicago. However, working together proves more effective, and in Chicago, more than 250 businesses are banding together to join Choose Chicago’s new initiative, Tourism & Hospitality Forward. It bolsters a safe reopening that encourages tourism as well as meetings and events in