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Raul Moronta was recently named the chief commercial officer for Remington Hotels.
1. What are you looking forward to most in your new role?
Revenue generation has always been a passion of mine. So having the opportunity to reshape an organization with a coordinated approach to sales, revenue and digital strategy is very exciting. Starting after a year with so much change in our industry, it allows us to rethink the best way to approach common problems. So far I have been very impressed with the talent and the capabilities of our team, my role will be to prioritize our efforts and help remove obstacles that prevent us fromachieving our common goals.
2. How do you think past experiences have prepared you for this role?
My first job in revenue management was at the tail end of 2000, at the hype of the tech bubble. A few months after that we went through the 9/11 events, so from the start I learned how to navigate revenue generation in difficult environments. My experience in the field, corporate brand support, as well as management companies has given me the breath of exposure to multiple scenarios. But most importantly, I have had great mentors along the way who have taught me not just the business of hotels but the power of the human connection.
3. How did you get into this industry?
By the time I graduated high school in the Dominican Republic, there was a boom in hospitality which lead me to complete my bachelors in hotel management. My first job in the U.S. was as a night auditor while I was completing my masters in New Haven, Connecticut. Since then I have worked in hospitality for my entire career and I love it.
4. What are you hoping to achieve in your new role?
Our first priority is to improve the performance of our hotels. Even in a low demand period like now, we need to challenge our commercial strategy teams to find ways to outsmart, outhustle and outperform our competitors. At the same time we are very much pursuing new hotel management contracts. Having a proven successful platform and track record such as Remington, our goal is to continue to grow our portfolio and be able to unlock our talent potential to owners and investors.
5. What do you enjoy most about the industry?
The most exciting part of our industry is the diversity of experiences. Whether we are engaged outside the organization with clients and guests or internal stakeholders such as owners and associates, it is the one industry where the engagement makes all the difference. You wake up and each day is different, we get to have conversations along a wide spectrum of markets, property types, great associates and different cultures. There are very few other industries where you can be thinking on both sunny Florida beaches and snowy Boston as demand generators on the same day.