• ROOF on theWit unveils summer rooftop renovations

     
    POSTED July 25, 2019
     
  • ROOF on theWit unveils summer rooftop renovations

     
    POSTED July 25, 2019
     
  • ROOF on theWit unveils summer rooftop renovations

     
    POSTED July 25, 2019
     
  • ROOF on theWit unveils summer rooftop renovations

     
    POSTED July 25, 2019
     
  • ROOF on theWit unveils summer rooftop renovations

     
    POSTED July 25, 2019
     
  • ROOF on theWit unveils summer rooftop renovations

     
    POSTED July 25, 2019
     

Chicago's ROOF on theWit revealed its rooftop renovations with a grand re-opening party on July 23. Located 27 stories above the busy streets of Chicago, ROOF on theWit offers guests visual effects and views, savory flavors, unique customized scents and live music entertainment to captivate all of the senses.

The Gallery, ROOF's newly renovated open-air patio, features nine LED screens to make up the Artisan Wall, a 40-foot bar, comfortable lounge seating for guests to enjoy while viewing contemporary art and panoramic views of State Street and the Chicago River. Additionally, ROOF's Hangover space has been transformed into a blooming Rosé Garden. The space is surrounded by glass windows, offering generous views of Millennium Park and Lake Michigan.

“ROOF on theWit is in an iconic location, in the heart of the downtown loop, with panoramic views from the 27th floor that are very unique. Our retractable roof is temperature controlled and open year round in rain or shine,” says Beatriz Jara, director of events.

This iconic Chicago venue is accessible year-round for events ranging from 10 to 325 guests. The space has earned international acclaim for its unique design and entertainment, impressive skyline views and handcrafted cocktails and cuisine. 

"We are honored to be entrusted with once-in-a-lifetime experiences of our guests. From weddings to business receptions, rehearsal dinners and all the celebrations in between, being a part of a passionate team is the most rewarding thing and to host people’s life events on a daily basis is a responsibility that we take very seriously,” says Piers Smyth, director of restaurants & beverage.

ROOF on theWit boasts a unique ability to transform its space into a custom curated venue for any event. With a vast array of different art scenes, ROOF’s digital gallery undergoes a metamorphosis each day as ROOF transitions from a day to nightlife experience. From colorful art brush strokes to alluring geometric designs, ROOF has a vast array of designs to create a captivating experience. Also, digital screens can display curated or custom graphics for private events.

The new décor offers a blend of Spanish and Moroccan design elements and mosaics to create a summery Mediterranean vibe. The space incorporates pops of orange and vibrant, colorful patterns balanced with cool, neutral tones.

“In addition to aesthetics, we have an incredibly passionate team and innovative owner.  From front of house to back of house, our team is truly invested in hospitality," says Jara.

As with most facets of the meetings and events industry, the art of managing an event budget is a true balancing act. And while it’s easy to get wrapped up in the nitty-gritty, Eventbrite revealed a pleasant surprise in its 2018 Pulse Report (which surveyed 1,200 planners), finding that event budgets overall appear to be on the rise. But where exactly are those budget dollars going these days and how can planners best spend to craft memorable moments?

 

According to the Illinois Department of Agriculture, about 1.5 million Illinois workers are employed in the food and fiber system, ranking it as one of the top states in dependency on agriculture. The state’s 72,500 farms utilize 75 percent of Illinois land, including some of the most fertile soil in the world. While nicknamed “The Prairie State,” Illinois is truly a land of plenty and a hub for agritourism—with some of the largest agriculture-focused events (holding the potential for major economic impact) taking place inside its borders.

 

Set 27 stories above Chicago’s iconic theWit hotel, ROOF on theWit is paying tribute to Andy Warhol’s 1980 ad campaign for Absolut Vodka at Chicago’s original rooftop. What better way to celebrate than with a specialty cocktail; the ROOF is offering guests its very own crafted Absolut Warhol. The drink combines Absolut Elyx, Strawberry-Infused Bergamot Liqueur, St. Germain and House Lemon Sour, along with a lemon peel garnish as a nod to Andy’s blonde bangs.