Tips For Using Social Media In Meetings And Events

  • Tips For Using Social Media In Meetings And Events

     
    POSTED December 18, 2016
     

A study on the important of social media in the meetings and events industry conducted by American Express Meetings & Events found usage of social media has increased in the industry, and about 45 percent of planners see the value in online engagement. Neemah Persad-Celestine is an executive of Hyatt Regency Trinidad, and responsible for all Hyatt Regency Trinidad’s social media, understands this and is an advocate for using social media in all aspects of planning.

From the beginning to the after stages of event planning, social media can be utilized to measure and improve events based on audience engagement and feedback. Social media is a great way to hear the opinions of attendees, and makes attendees feel engaged. So, Hyatt Regency Trinidad created a list of best practices for using social media during meetings and events.

First, use social media to create excitement. Generate buzz around your event by using word of mouth. Inform your audience about what to expect, and how to prepare, answer their questions and provide them with advice on how to make the most out of their experience. Hyatt Regency Trinidad creates Facebook events for large events like their New Year’s Eve Gala and their annual Carnival event, which are some of their most highly anticipated events each year.

Second, use social media to engage your audience. Post real-time, and encourage your guests to take photos and share their opinions. Get our audience engaged in a conversation with you, the speakers, and other attendees about the event itself. A great way to get people engaged is through specific hashtags for the event. Ask guests to follow the hashtag and make sure to use the hashtag for all their posts, too.

Third, use social media to follow up with attendees. Keep the buzz going even after the event has finished, and thank your audience for attending. You can create a flipbook of images and memories created at the event, reminisce on experiences, and use hashtags to keep the conversation going. This will encourage attendees to attend future events.

This summer, the Chicago riverfront welcomed its newest restaurant: Pizzeria Portofino

The sun-drenched casual restaurant is filled with breezy decor that will instantly transport you to the Italian Riviera. Inside, guests dine amidst white-washed wood, colorful shutters, and playful striped booths as they look out onto the beautiful water and Chicago’s historic architecture outside.  

 

InterContinental Chicago Magnificent Mile has announced the launch of its Dive-In Movie series, a classic, child-friendly summer film series inside the hotel's historic indoor pool. Beginning at sunset every Saturday night through Labor Day, guests can grab a bag of freshly popped popcorn and complimentary inflatables to enjoy a full-length feature film projected on the hotel's 80-foot jumbo screen.

 
In July, Chris Heeter, The Wild Institute and thousands of fans had to say goodbye to beloved speaker dog Tuu Weh.

With her fists closed tightly, Chris Heeter let her hands drop lightly to her sides, opening her palms widely and wildly. And with that small, simple motion, Heeter was unknowingly opening not just her hands, but her heart to a presence that would change her life as well as thousands of others.