• VISIT Milwaukee’s Rebranded Website is Reimagining City Tourism

     
    POSTED April 10, 2018
     

VISIT Milwaukee, the convention and visitors bureau for Milwaukee, has redefined the city’s online image for meeting planners and recruiters and captured the spirit of Milwaukee’s people, neighborhoods, events, and attractions through a new website.

“Our research reinforced that people are most interested in visiting cities that spark a passion for discovery and offer the chance to collect unique experiences,” said Megan Suardini, vice president of marketing & communications for VISIT Milwaukee.

“From the Riverwest 24 to Koz’s Mini Bowl, Milwaukee is overflowing with unexpected and charmingly quirky experiences that are unique to our city.”

VISIT Milwaukee worked with their marketing agency partner, Hanson Dodge, to create the new website.

“Early in the process we saw the opportunity to create not just a website, but a memorable digital experience that inspires visitors to come here and experience Milwaukee for themselves,” said Tim Dodge, CEO of Hanson Dodge.

This re-imagined experience will drive additional tourism dollars, and increase economic impact within the region.

“Meeting and events planners are looking for 360-degree photos of unique and unconventional gathering spaces, as well as a mapping function that shows hotel, restaurant, and attraction locations within a neighborhood or in relation to the Wisconsin Center,” continued Suardini. “We redeveloped our website with meeting planner needs top of mind to help make it easier to plan your event in Milwaukee.”

Other new sections on the website include a slot-machine-style “randomizer” on the homepage to find things to do as well as a “My Trip” tool to plan trips on a virtual level.

Lakhani Hospitality celebrated its 15th anniversary with a $10 million renovation of Holiday Inn & Suites Chicago North Shore. The family-owned company, which started in 2002 with the Holiday Inn Skokie, is now comprised of five Chicagoland hotel companies, totaling close to 1,000 guest rooms.

 

At the Renaissance Schaumburg Convention Center Hotel, Meet Chicago Northwest, professionals gathered to celebrate Chicago Northwest tourism at the 2019 Annual Partnership Meeting. The flourishing Chicago Northwest area wasn’t the only cause for celebration.

 

Aventri, a leader in events management software (EMS), recently released ‘The Top 100 Meeting and Event Venues in the United States’ for 2019. The company took the ten top-rated meeting and event cities in the United States and picked the top ten venues in each area, compiling a list of 100 highly-regarded spaces. 

The guide identifies the two most valuable factors in attendee satisfaction as venue location and activities in the host city, followed by capacity, uniqueness and proximity to local attractions.