• VISIT Milwaukee’s Rebranded Website is Reimagining City Tourism

     
    POSTED April 10, 2018
     

VISIT Milwaukee, the convention and visitors bureau for Milwaukee, has redefined the city’s online image for meeting planners and recruiters and captured the spirit of Milwaukee’s people, neighborhoods, events, and attractions through a new website.

“Our research reinforced that people are most interested in visiting cities that spark a passion for discovery and offer the chance to collect unique experiences,” said Megan Suardini, vice president of marketing & communications for VISIT Milwaukee.

“From the Riverwest 24 to Koz’s Mini Bowl, Milwaukee is overflowing with unexpected and charmingly quirky experiences that are unique to our city.”

VISIT Milwaukee worked with their marketing agency partner, Hanson Dodge, to create the new website.

“Early in the process we saw the opportunity to create not just a website, but a memorable digital experience that inspires visitors to come here and experience Milwaukee for themselves,” said Tim Dodge, CEO of Hanson Dodge.

This re-imagined experience will drive additional tourism dollars, and increase economic impact within the region.

“Meeting and events planners are looking for 360-degree photos of unique and unconventional gathering spaces, as well as a mapping function that shows hotel, restaurant, and attraction locations within a neighborhood or in relation to the Wisconsin Center,” continued Suardini. “We redeveloped our website with meeting planner needs top of mind to help make it easier to plan your event in Milwaukee.”

Other new sections on the website include a slot-machine-style “randomizer” on the homepage to find things to do as well as a “My Trip” tool to plan trips on a virtual level.

Hyatt Place East Moline/Quad Cities and Hyatt House East Moline Quad/Cities, situated along the Mississippi River in East Moline, Illinois, are set to open this December. The hotels are twin nine-story hotels where every room has a view of the Mississippi, and each hotel has a ninth-floor lounge and gathering space that offer views of the river and prime bald eagle spotting. 

 

This November, Tapestry Collection by Hilton opened its first property in Illinois—The Rose Hotel Chicago O’Hare. The new hotel, designed by The Gettys Group, has eight modern meetings and event spaces, totaling 6,000 square feet of functional, flexible space. 

 

The Rose Hotel Chicago O’Hare, Tapestry Collection by Hilton officially opened this holiday season on November 15 while honoring veteran Elizabeth O’Byrne in conjunction with Veterans Day. O’Byrne and her family received the first guest special experience at the hotel’s grand opening event.